With an established presence and a growing network from London, Hong Kong, Shanghai and Singapore to Yangon and beyond, we understand and appreciate the region’s diversity. After all, Asia has been our home for over 25 years. Our teams are equal parts thinkers and doers: we believe in integrating communications by bringing truly hybrid skills to your brand challenges.
We’ve spent 30 years building our reputation on helping our clients navigate complex branding issues. Through in-depth sector experience, we’ve distilled a methodology that equips leaders with a clear brand strategy. We help our clients commit to a path forward, providing them with solutions that are robust, sustainable, scalable and empowering to employees.
We’re not tied to the large global networks, and our autonomy means we can deliver efficiently and effectively. We live, breathe and love integrated branding, design and communications. We want to change the world by inspiring your team, and ours, through brand performance.
We’re a new, hybrid breed of brand strategists, storytellers, creatives and digital architects. Each of us is part thinker, part doer, using our unique blend of skills to inspire brand performance and create shared brand value. We work as one international team with over 40 talented people serving clients across Asia.
A brief history…
In 1985, the very first dot-com was registered and the UK made its first mobile call… and Sedgwick Richardson took its first steps into the world of branding and design.
Our brand’s pedigree in British design took shape from these humble beginnings in London, preparing us for the journey ahead.
We ventured to Hong Kong in 1991, back when the Union Jack was still flying high over the colony.
We steadily forged relationships with leading companies—many of which are still ongoing.
As the second millennium kicked off, Microsoft released its Windows 2000 operating system, and we started our operations in Singapore.
Our knowledge of diverse Asian markets and industry sectors continued to expand across the region, growing with our clients.
As China’s growth gained momentum, 2012 saw our brand launch in Shanghai—right around the same time as Facebook launched its IPO.
Fortunately, our inroads into the China market were a little smoother than Facebook’s.
In 2014, with Myanmar already opening up to the world, we took a step into Yangon, finding telecoms a little more advanced than in 1980s Britain.
And less than two years later, we hit our stride in Saigon, navigating Vietnam’s growth with confidence (if not its streets of motorcyclists).
Much has changed over the last three decades. Despite this, it is our knowledge of Asia and the relationships we have built that have inspired our people and kept us over 30 years young.