Saigon’s New District One
for Empire City
17 March 2017
Tags: Empire City / Ho Chi Minh City / Place Branding
Situated in Zone 2B of Thu Thiem, and with direct access via the six lane Saigon River Tunnel is Empire City, a 15-hectare mixed-use development with a prime waterfront location.
The ambition of Thu Thiem as a major urban regeneration project is matched by the positioning and personality of the Empire City brand. While the brand has symbolic meaning around the location and the experience, the story extends beyond a mixed-use development and a badge for buildings to convey a seamless and stylish metropolitan lifestyle. Click here to visit the Empire City case study.
Managing Director, Southeast Asia
Dom is Managing Director at Sedgwick Richardson SEA. Originally from the UK, he has lived in Southeast Asia for almost 30 years, working for leading global and local brands across diverse geographic markets, industry sectors and product and service categories.