Strategic Branding

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Research & Insights

Qualitative and Quantitative Research / Benchmarking / Stakeholder Engagement

Brand Management

Employee Brand Immersions Sessions and Training / Guidelines and Guardianship / Brand Asset Management / Brand Asset Management / China Brand Market Entry

Brand Strategy

Brand Performance Workshops / Brand Performance Platform – positioning, projected future (vision, mission) and personality / Brand Architecture / Messaging Platform / Visual Expression / Brand Language / Content Development / Naming

Design

Identity Design / Brand Campaigns / Employee Engagement Campaigns / Marketing Communications / Data Visualisation / Environmental Design

We help give your brand a voice, and your audience an experience to remember.

Integrated branding is powerful. It shapes perceptions, builds trust, inspires loyalty and unites people around a shared purpose. Brands that are integrated drive performance, sustain growth and maximise market value, and they do so through corporate goals, investment propositions, employee alignment, sustainability, and CSR communications. Our particular approach to branding is a careful blend of aligned thinking and on-brand execution.

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Digital

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Research & Insights

Qualitative and Competitor Research / User Research — interviews, focus groups, surveys, workshops / Analytics

Strategy

Digital strategy / Content strategy / User experience strategy / Social media strategy

Design & Delivery

Data Visualisation / User Interface design / Websites and mobile apps / Video and animation / CMS Training / Online guidelines

Sustainability Branding

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Research & Insights

Qualitative and Quantitative Research / Benchmarking / Stakeholder Engagement

Communications Strategy

Brand Performance Workshops / Sustainability Communications Strategy / Sustainability Messaging Platform / Reporting Content Strategy and Development

Design & Delivery

Sustainability Reporting (print and online) / Sustainability Campaigns / Data Visualisation

We give you a leading edge in sustainability.

We’ve been working with leading companies on sustainability branding from the very beginning: ever since the term ‘sustainable development’ was first coined in 1987. Today, we work with some of the world’s most sophisticated sustainability strategists and reporters; producing reports and campaigns for many leading organisations.

In our view, a commitment to sustainability is essential to integrated thinking—it’s the foundation of integrated reporting and integrated brand communications. Sustainability is an investment that pays off: it enhances your brand’s performance, now and in the future.

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Investment Branding

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Qualitative and Quantitative Research

Qualitative and Competitor Research / Benchmarking / Stakeholder Engagement

Investor Brand Strategy

Brand Performance Workshops / Investor Communications Strategy / Content Strategy and Development

Design & Delivery

Financial and Integrated Reports (print and online) / IPO and AGM Presentations / Data Visualisation

Employer Branding

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Qualitative and Quantitative Research

Qualitative and Competitor Research / Benchmarking / Stakeholder Engagement

Employee Brand Strategy

Employee Engagement and Communications Strategy / Content Development

Design & Delivery

Internal Brand Campaigns / Internal Marketing Communications / Employee Brand Immersions Sessions and Training

We help you create a brand that galvanises its people.

How do you attract, retain and motivate talent? It’s a universal challenge every organisation faces. Creating a brand that engages its people is key, and it’s the first step towards developing an integrated brand culture.

As a starting point, we’ll pinpoint your organisation’s cultural assets, including its defining stories and behaviours. From there, we’ll craft compelling narratives with a sense of purpose and we’ll place employees at the heart of your brand.

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Moving Image

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Corporate Video / Motion Graphics / Logo Idents / Data Animation