Same, same but very different: Monitoring social media in Asia

Someone in Bangkok says they love your brand on Facebook. A blogger in Beijing complains that your flagship product doesn’t live up to expectations. A tweet about your company that starts in Tokyo soon goes viral all across Japan and Korea. Like other parts of the world, Asia has seen an explosion in the use of social media among consumers, and brands are increasingly becoming the topic of online conversations. If you don’t know what they’re saying about your brand, you could be at risk.

---

Scratch and Sniff

We all know that brand and branding is a sensory experience, we as designers and marketers devise shapes, images, colours, words and sounds to inspire loyalty and trust in the brand. Done well it can turn basic product into a premium product – with a premium price. But we are sensory beings and perhaps we are forgetting an important sense – the sense of smell.