Same, same but very different: Monitoring social media in Asia

Someone in Bangkok says they love your brand on Facebook. A blogger in Beijing complains that your flagship product doesn’t live up to expectations. A tweet about your company that starts in Tokyo soon goes viral all across Japan and Korea. Like other parts of the world, Asia has seen an explosion in the use of social media among consumers, and brands are increasingly becoming the topic of online conversations. If you don’t know what they’re saying about your brand, you could be at risk.