Same, same but very different: Monitoring social media in Asia
by Global Administrator on the 05/08/2011 14:17:32
Someone in Bangkok says they love your brand on Facebook. A blogger in Beijing complains that your flagship product doesn’t live up to expectations. A tweet about your company that starts in Tokyo soon goes viral all across Japan and Korea. Like other parts of the world, Asia has seen an explosion in the use of social media among consumers, and brands are increasingly becoming the topic of online conversations. If you don’t know what they’re saying about your brand, you could be at risk.
At Sedgwick Richardson, we offer a powerful social media monitoring platform called SR Monitor. Based on the Singapore-developed JamiQ engine, SR Monitor aggregates and analyses millions of Tweets, posts and news items being generated every minute across the world, but with a specific sensitivity to Asian outlets.
“Social listening” is nothing new, but SR Monitor is one of the few, if not only, social media monitoring tool to focus on Asia. Unlike most tools based in the US, SR Monitor can sort out where conversations are coming from, even when they are taking place on US-hosted platforms.
How does SR Monitor do that? By making use of deep mining technology that identifies the content of a message — not just its IP address — to determine its true origin. SR Monitor also has natural language comprehension that lets it read the more than 200 languages most commonly spoken in Asia and brings you automated alerts as they happen.
Using this technology, and drawing on our expertise in digital media, we are able to help you understand what is being said about your brand in Asia and advise you on the most effective ways to engage your customers online.
Mark Nerney, Business Services Director, has U.S. and Singaporean cultural background and relevant agency experience give him a unique perspective on branding in Asia. He has worked with a broad and diverse group of clients to deliver successful brand and communications campaigns across multiple channels and geographic regions, including Singapore SportsHub, ComfortDelGro, CapitaLand, Singapore Airshow, CityGas, Vivo City and Thai Airways.
Filed under: intelligence, media, monitoring, social, brand