We all know that brand and branding is a sensory experience, we as designers and marketers devise shapes, images, colours, words and sounds to inspire loyalty and trust in the brand. Done well it can turn basic product into a premium product – with a premium price. But we are sensory beings and perhaps we are forgetting an important sense – the sense of smell.
Posted: 15/03/2011 16:41:27
by
Global Administrator
| with 6 comments
Filed under: senses, smell, brand