Performance Report for Global Aviation Investment Brand
Location
Singapore
Sector
Aviation
Consumer & Retail
Investment Branding
Design
Experiences
SATS

Performance Report for Global Aviation Investment Brand

Headquartered in Singapore, SATS is the global leader in gateway services and Asia’s leading provider of food solutions, powering the aviation industry across 225 locations worldwide. Renowned for operational excellence and customer focus, SATS supports airlines and airports with innovative, sustainable solutions that enhance passenger experience.

Challenge

With the acquisition of global air cargo logistics provider Worldwide Flight Services (“WFS”) for £1.3 billion receiving overwhelming support from shareholders at the start of 2023, SATS required an investment brand theme for its performance report that would signal its expansion.

 

Solution

Building on the theme of ‘Strengthening the Core | Expanding our Horizons’, the SR team crafted the SATS narrative to communicate SATS’ twin-engine growth strategy.

The visual language adopted a forward-looking approach and photography style symbolising SATS’ proactive progress and global expansion. Applied across investor relations touch points, this integrated investment brand experience came to life.

An open SATS Ltd. Sustainability Report highlights the company's global reach and operational scale, emphasizing its extensive network of locations and services.
A person holds a tablet displaying the SATS Ltd. Sustainability Report FY2022-23, emphasizing the company's digital accessibility and commitment to transparency.
A collection of SATS Ltd. marketing materials, including a laptop and printed reports, showcases the company's comprehensive branding and communication strategy.
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The SATS annual general meeting is underway, with attendees and presenters gathered, demonstrating the company's scale and importance within its industry.

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