A Dynamic Digital Solution in Branding a Workplace of Tomorrow
Raffles Quay Asset Management (RQAM) manages the flagship assets of Marina Bay Financial Centre, One Raffles Quay and Marina Bay Link Mall.
In addition to the opportunity to connect the community of working professionals, tenants, visitors and partners through a dynamic place brand, a role also emerged for digital technology in place branding the workplace of tomorrow.
Wellbeing At Work
With a focus on health, wellbeing and professional networking, the By the Bay’s brand flexible identity helped communicate a balanced work-play-live experience.
Thriving Community
An iconic place marker becomes a lifestyle symbol for the Bay Community. By the Bay’s dynamic brand identity and language system was crafted to connect the community with a diverse range of activities, events services and facilities.
Championing Sustainability
In line with the sustainability design of facilities and building operations, the community through Bay Green is able to participate in a range of sustainability initiatives such as minimising the prevalence of single use plastics, recycling, conservation of energy and water and waste management.
Tomorrow’s Workplace
A By The Bay digital platform was developed to connect the community to the workplace experience of the future via a tenant mobile app portal offering seamless hospitality and digital tools to enhance the tenant and customer experience.
