Anh Le

Anh Le is based in Sedgwick Richardson’s Ho Chi Minh City office and brings over 10 years of experience in brand building across Vietnam and Southeast Asia. At SR, she manages a diverse portfolio of client engagements and supports the articulation of the firm’s strategic branding proposition in Vietnam. Over the course of her career, she has led and contributed to major place branding and corporate branding initiatives in Vietnam, as well as service culture and employer branding projects across the region.

Her Vietnamese clients include Becamex, Taseco Group, MIK Group, Keppel Land, Masterise Group, SonKim Land, Trung Thuy, Empire City, Gaw NP Capital, Kusto Home, Hateco, BIM, and Dragon Capital. Her regional clients include Keppel, Maxis, Terumo, Singapore Business Federation, GS E&C, ACEN, Hongkong Land, and MCL Land.

Anh’s background includes roles at global FMCG companies FrieslandCampina and Diageo. She holds a Bachelor’s degree in Marketing and an MSc in Brand Leadership from the University of East Anglia, UK. She aspires to elevate brands to the next level.