Recognition & reward
Giving a voice to artists from Myanmar and creating an inclusive brand for the Burmese art community shaped the story for the ArtAnt brand. And, while in its early days Art Ant focused on paintings, it planned to expand and include local craftsmanship such as lacquer ware and indigenous textiles, helping the wider artistic community gain recognition and reward for their talent.
Engaging & empowering
Taking care to avoid the elitism of the art market, an authentic, transparent and accessible brand personality was created, one that gives an empowering voice to the artists themselves and speaks engagingly across physical environments and digital experiences.
Accessible & inclusive
A straightforward brand language was crafted to overcome language barriers and to make the experience of exploring Myanmar art an accessible and inclusive one for all.
Sedgwick Richardson understood our vision and was instrumental in creating a strong and distinctive brand identity for ArtAnt. The team went the extra mile in understanding the cultural context and the art sector in Myanmar.