Services
Brand design
Brand strategy
Sectors
Professional services
Telco & technology
Location
Yangon
Services
Brand design ,
Brand strategy
Sectors
Professional services ,
Telco & technology
Location
Yangon

A dynamic challenger brand for a technology start-up.

Formed in 2016, brillar is headquartered in Singapore and focuses primarily on the Myanmar market. However, it aspires to widen its reach regionally and eventually, internationally. The team is made up of professionals from the IT industry with experience in cyber security and enterprise cloud solutions. As a tech start-up looking to grow in the IT sector, brillar needed a brand that signalled reliability, trustworthiness and intelligence. A logo already existed but lacked the purpose or personality of a brand. Our role was to work closely with the founder of the business and to create a strong personality, a dynamic identity and a language for the brand.

The challenges & opportunities

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1

Can we de-mystify technology and personalise the brand, making it accessible and engaging?

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2

How can we push the boundaries on a more modern identity, one with relevant meaning in the information technology solutions space?

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3

The need to give the brand a voice to help it stand out.

Brand personality

A simple brand personality was defined in collaboration with the company’s founder and this guides the expression of the brand:

  • Knowledgeable: applying knowledge, tailored to every situation
  • Collaborative: willingness to share information and solutions, working in partnership
  • Confident: makes swift and accurate diagnoses backed by a wealth of knowledge and experience

Brand language

‘Securing tomorrow’ is the tagline created for the brillar brand and supported by a series of key messages crafted with a slightly provocative tone of voice:

Don’t be the easy target.

Be brilliant, choose brillar.

Turn out the lights. We’ve got you secured.

brillar’s got your back.

A brand lexicon of key words was also developed to help guide written, on-brand content.

Brand identity

A more dynamic brand identity system was required for for brillar – where a ‘vortex’ device can change, while the logotype remains the same. This provides flexibility in usage while maintaining the identity of the brillar brand.

A variety of vortex expressions for CyberSecurity & Cloud was also developed to signal the different business solutions offered by brillar.

The vortex is used as a graphic device across different brand applications, such as business cards, presentation templates, proposal documentation, website and social media, integrating the expression of the brand across different media.

A shining and vibrant signal of brillar’s role as an intelligent and seamless technology solutions provider.

Brillar now has a visual and verbal brand voice, thanks to the Sedgwick Richardson team. They worked hard and fast in crafting a brand that not only stands out, but that reflects my vision for the business.

Kyaw Swa Win
Founder | Brillar
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