The challenges & opportunities
Can we de-mystify technology and personalise the brand, making it accessible and engaging?
How can we push the boundaries on a more modern identity, one with relevant meaning in the information technology solutions space?
The need to give the brand a voice to help it stand out.
A simple brand personality was defined in collaboration with the company’s founder and this guides the expression of the brand:
- Knowledgeable: applying knowledge, tailored to every situation
- Collaborative: willingness to share information and solutions, working in partnership
- Confident: makes swift and accurate diagnoses backed by a wealth of knowledge and experience
‘Securing tomorrow’ is the tagline created for the brillar brand and supported by a series of key messages crafted with a slightly provocative tone of voice:
Don’t be the easy target.
Be brilliant, choose brillar.
Turn out the lights. We’ve got you secured.
brillar’s got your back.
A brand lexicon of key words was also developed to help guide written, on-brand content.
A more dynamic brand identity system was required for for brillar – where a ‘vortex’ device can change, while the logotype remains the same. This provides flexibility in usage while maintaining the identity of the brillar brand.
A variety of vortex expressions for CyberSecurity & Cloud was also developed to signal the different business solutions offered by brillar.
The vortex is used as a graphic device across different brand applications, such as business cards, presentation templates, proposal documentation, website and social media, integrating the expression of the brand across different media.
A shining and vibrant signal of brillar’s role as an intelligent and seamless technology solutions provider.
Brillar now has a visual and verbal brand voice, thanks to the Sedgwick Richardson team. They worked hard and fast in crafting a brand that not only stands out, but that reflects my vision for the business.