Services
Strategy
Design
Experiences
Sectors
Engineering & construction
Infrastructure
Property & real estate
Location
Saigon
Services
Strategy ,
Design ,
Experiences
Sectors
Engineering & construction ,
Infrastructure ,
Property & real estate
Location
Saigon

Inspiring a digital community

Empire City, a masterpiece in the Thu Thiem regeneration programme required an integrated digital app to empower residents to live life on their terms.

Form and function

The application was designed to support residents living within the ECY community, to provide an avenue for management to connect with individuals, for people to connect with one another and for residents to perform functional tasks with ease.

Striking the right balance between form over function ensured the bold Empire City visual brand language remained consistent whilst tasks were easy to perform.

 

Set for success

Content hierarchy mapping and prototyping surfaced key user requirements before branded components were developed to enhance the overall look and feel of the final app.

 

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