Community ownership
The name ‘Flamenco Sin Fronteras’ means ‘Flamenco without borders’. The task of defining the brand was a shared one to encourage an inclusive sense of ownership with Singapore’s flamenco community. This helped inform the brand idea of ‘uncontainable energy’ and inspired the identity: a bold interpretation of the explosive rhythm of the flamenco dance form and music.
Story of passion
A distinctive brand story emerged and the Flamenco Sin Fronteras brand was unleashed into Singapore’s performing arts scene to perform with passion and to enrich the community.
It has been an extremely rewarding journey working with Sedgwick Richardson in creating the Flamenco Sin Fronteras’ brand identity, one that reflects our company’s vision of breaking borders with Flamenco. The identity gives us a feeling of being edgy, unconventional and bold, which is exactly how we want to reflect ourselves.
