Services
Strategy
Design
Experiences
Sustainability
Sectors
Non profit
Location
Singapore
Services
Strategy ,
Design ,
Experiences ,
Sustainability
Sectors
Non profit
Location
Singapore

Unconventional performer

Flamenco Sin Fronteras is a performing arts charity championing and blending flamenco with Asian performing arts. To help raise the charity’s profile and secure funding in the form of grants, subsidies and commercial sponsorship, a progressive and bold identity was required, one that reflected the Directors’ vision of pushing boundaries and being unconventional.

Community ownership

The name ‘Flamenco Sin Fronteras’ means ‘Flamenco without borders’. The task of defining the brand was a shared one to encourage an inclusive sense of ownership with Singapore’s flamenco community. This helped inform the brand idea of ‘uncontainable energy’ and inspired the identity: a bold interpretation of the explosive rhythm of the flamenco dance form and music.

Story of passion

A distinctive brand story emerged and the Flamenco Sin Fronteras brand was unleashed into Singapore’s performing arts scene to perform with passion and to enrich the community.

It has been an extremely rewarding journey working with Sedgwick Richardson in creating the Flamenco Sin Fronteras’ brand identity, one that reflects our company’s vision of breaking borders with Flamenco. The identity gives us a feeling of being edgy, unconventional and bold, which is exactly how we want to reflect ourselves.

Daphne Huang & Antonio Vargas
Senior Director & Artistic Director
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