Services
Brand design
Sectors
Financial
Location
Hong Kong
Services
Brand design
Sectors
Financial
Location
Hong Kong

A new name & a new identity

Established in 2012 as the Investor Education Centre (IEC) 投資者教育中心 , in 2018 this public organisation—tasked with raising the financial literacy levels of the Hong Kong public—sought to rebrand with a new name and identity to better express its purpose and create a stronger appeal with key audiences.

Sedgwick Richardson was entrusted with creating the new identity to support taking financial education in Hong Kong into the future.

Awards

Transform Awards Asia Pacific 2019

  • Best visual identity from the education sector – Silver
  • Best visual identity from the public sector – Bronze
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