Challenges & Opportunities
How does the theme inform a clear narrative/ that flows throughout the report?
How can the report be expanded beyond a traditional performance report, to tell a brand story?
The theme ‘Building Value, Together’ underscores the emphasis on LREIT’s stable foundations and strategic outlook as a future-ready REIT to build value as expressed through the lens of inclusivity, partnership and collaboration with stakeholders.
LREIT’s performance report aligns with the new Lendlease corporate brand both from a visual and written perspective. To express the narrative, a series of thematic spreads were crafted and supplemented with illustrations while keeping the overall style minimal, sleek and clean. Pullout points were integrated across relevant sections to keep the report informative and interesting.
The cover was designed to express how LREIT is building value in the community along with its internal and external stakeholders, visualised through an illustration approach accompanied by the brand’s iconic green and blue gradient corporate colours.
The photography styling takes on a more personal approach, featuring new images of the Chairman and CEO in the Joint statement section, tailored and art directed to fit and express this year’s messaging.
To aid LREIT’s virtual AGM, A set of presentation slide templates were crafted adopting the performance report’s theme and layout style whilst remaining in line with the corporate brand.