Leveraging a rich heritage
With a purposeful mission to protect and support seafarers by providing a “home away from home”, The Mariners has a proud history, a strong presence and support within the sailors’ community for over 150 years. By providing modern welfare services, pastoral and spiritual support, and authentic Hong Kong experiences, The Mariners creates shared value for the wider community.
We brought all key internal stakeholders together to define The Mariners brand positioning and personality and to craft a warm brand story for all audiences and communities.
A welcoming brand experience
Inspired by the sea, a modern brand identity was applied across marketing communications and digital applications—including an app for seafarers in Asia—through to branded touchpoints at church services. The shapes, forms, texture and colours of the distinctive identity also provided inspiration for the interior design of accommodation amenities to be launched in 2023.
We also advised on sourcing sustainable materials, such as the laundry bag fabric. We advocated sustainability thinking as being highly relevant to an organisation that is closely associated with shipping and tourism and by extension, their environmental impacts.
The Sedgwick Richardson team helped us to achieve our goal of creating a modern and welcoming identity for The Mariners. The new accommodation and facilities for seafarers will be greatly enhanced by the vision for the brand and the design thinking, which pays great attention to detail. We are looking forward to a new era for The Mariners!
Design implementation covered a wide range of applications from accommodation amenities, brand communications, hospitality experiences, stationeries to interior space design, way finding and signage.