Our work helped secure board level commitment to a holistic sustainability strategy with clear environmental, social and governance goals.
To do this we engaged with top management and diverse stakeholders (nearly 3,000 of them) to identify material topics for the company, and identify shared priorities for change.
Embracing these shared priorities led to the alignment of business activities with stakeholder needs and expectations across the company. This in turn helped align departments around a clear vision for sustainability, facilitating buy-in from the board and employee engagement.
The result was a strategy that goes beyond sustainability compliance to create value and further differentiate Melco from its peers.
Reducing complexity, Sedgwick Richardson created Melco’s first-ever branded sustainability framework, designed so all stakeholders can understand, remember and be inspired by the strategy.
This included placing sustainability issues on the CRO’s agenda and a plan to translate sustainability risks into business opportunities.
In addition, we developed a focused approach to sustainability communications through a narrative that highlights Melco’s core areas of sustainability leadership.
New partnerships were facilitated for heightened positive impact, including the Mekong Club for action on modern slavery issues within the supply chain.
All of the above supported the content development and design of an inspiring sustainability report that was aligned with international best practice reporting standards.
Key case studies throughout the report brought to life Melco’s sustainability performance.
The work with Sedgwick Richardson continues to both deepen the value of our sustainability strategy and communicate it in ways that are memorable, meaningful and aspirational.