Services
Strategy
Design
Experiences
Sectors
Financial
Location
Hong Kong
Services
Strategy ,
Design ,
Experiences
Sectors
Financial
Location
Hong Kong

Fuelling shared growth

Micro Connect is a pioneering platform that allows global capital to identify and connect with China’s best performing SMEs. It provides highly diversified and sustainable returns, while uplifting the quality of life of millions across the country.

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The challenge

China’s small businesses represent 80% of the entire economy.

However, they are unable to secure loans or investment from banks or foreign investors because they are too small and terms are always unfavourable.

As they need capital to grow, they borrow from friends and family, which is not sustainable.

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The solution

Provide flexible financing tools that are designed for small businesses, who pay back only when they earn and grow.

This disruptive investment concept required a brand that inspired both small businesses and sophisticated investors, building trust in a revolutionary and transformative sustainable investment platform.

Inspired by drip irrigation, a system that delivers water precisely and directly into plant roots for them to thrive.

Based on the idea that “small is beautiful”, the design is honest, modern and refreshing, and distinct from other players in the market.

As founders, we present both Charles Li and Gary Zhang as the entrepreneurs they are, through a dress code and styling that captures the energy and pioneering spirit that is driving the business forward.

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