Services
Strategy
Design
Experiences
Sectors
Financial
Location
Hong Kong
Services
Strategy ,
Design ,
Experiences
Sectors
Financial
Location
Hong Kong

Fuelling shared growth

Micro Connect is a pioneering platform that allows global capital to identify and connect with China’s best performing micro and small businesses with precision. It provides highly diversified and sustainable returns, while uplifting the quality of life of millions across the country.

The brand design is inspired by drip irrigation, a system that delivers water precisely and directly into plant roots for them to thrive.

Based on the idea that “small is beautiful”, the design is honest, modern and refreshing, and distinct from other players in the market.

Capturing the entrepreneurial spirit and energy of Micro Connect’s founders, Charles Li and Gary Zhang, through a dress code and styling.

Applying brand design to all digital touch points.

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