Services
Strategy
Design
Sustainability
Sectors
Non profit
Location
Saigon
Services
Strategy ,
Design ,
Sustainability
Sectors
Non profit
Location
Saigon

Impactful operations

Operation Smile is a global organisation with the visionary mission of delivering safe surgery where it is needed most. Giving children hope through exceptional surgical care in treating cleft lip and cleft palate conditions, Operation Smile has operated (literally) in Vietnam since 1989. Inspired by the sustained societal impact of this non-profit organisation, we helped sharpen stakeholder communication content, strengthen activation campaigns and support fund-raising initiatives.

Outcomes

1
1

Funds raised for 30 new smiles thanks to the sale of 20,000 envelopes

2
2

Page likes organically increased by 26%

3
3

Social post engagement increasing over 100%

Measuring value

Our journey began by quantifying and communicating the shared value that Operation Smile delivers across eight stakeholder groups through data visualisation. To galvanise this diverse stakeholder community from awareness to action, an activation framework was developed to support a range of concepts, each one inspired from the patients’ perspective.

Social mileage

A strategic social media approach helped Operation Smile broaden its reach, enhance engagement and open doors to more partner conversations, with page likes organically increasing by 26% and post reach and engagement increasing over 100%.

Raising funds for 30 new smiles

And, for Operation Smile’s Lunar New Year fund raising drive, we designed a series of Lucky Packet Designs which were produced and sold to raise funds for 30 new smiles and elevate brand profile.

Your ideas and suggestions, to be honest, are very inspiring. We thank you for putting your time and efforts in allowing our team to continue our journey of helping those in need as well as making this world a better place for all of us.

Viet Nguyen
Regional Vice President of Asia Pacific & Country Representative of Vietnam
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