Services
Digital
Sectors
Resource & energy
Location
Singapore
Spain
Services
Digital
Sectors
Resource & energy
Location
Singapore ,
Spain

Designing a digital branding solution for a leading global energy solutions provider expanding overseas

Pavilion Energy is a leading provider of global energy solutions headquartered in Singapore. With the expansion of their businesses into Madrid, Spain, Pavilion Energy required a Spanish version of their corporate website to serve the market. Instead of duplicating the existing English website, the brand team took this strategic opportunity to enhance Pavilion Energy’s online presence through a redesign of the corporate website and the integration of a content management system, and tasked Sedgwick Richardson to provide a digital branding solution for the Spain website. 

Challenges & opportunities

1
1

Creating a consistent design system

 

Create a cohesive digital design system with brand elements that are aligned with Pavilion Energy’s existing branding. 

 

2
2

Enhancing the digital experience

Design a modern and intuitive user interface and experience for end users.

3
3

Facilitating the content management process

Building an efficient content management system for the client’s team to prepare, update and publish their content online.

Insight gathering

We started by evaluating Pavilion Energy’s existing English site from a content hierarchy, usability and design perspective, identifying opportunities for improvement. The evaluation highlighted the need for a more consistent brand experience and streamlining of content presentation so users could locate information easily.

Design approach

We focused on building on Pavilion Energy’s established brand colour palette and existing brand principles to create a streamlined website experience that gave appropriate emphasis on the brand whilst ensuring information was presented in an easy to digest format.

Building on the established Pavilion Energy brand, we developed an extended suite of consistent responsive digital components for Pavilion Energy that can be used beyond just this website deliverable. These components ranged from micro components such as button styling to larger components such as sliders and timelines.

Inspired by the Pavilion Energy logo we further defined and developed a graphic style, creating a set of diamond shaped background graphics and accents and stylised iconography to better visualise key pieces of information on a page.

Website build

The website was built with subtle animation elements, and interactive accents were designed to be intuitive and help enhance the overall user experience.

The information architecture was also refined further to improve content flow across the website. Relevant content was consolidated to the same page or section, and duplicated content was removed. Key content blocks were designed with an eye to capture the user’s attention.

A fully functional content management system was incorporated to facilitate the management of existing and future content such as media articles. The CMS also includes multi-language capabilities, allowing Pavilion Energy to easily add and manage new languages for the website as the company continues to expands globally.

Results

A fully responsive, modern website with integrated multi-language content management system that enhances Pavilion Energy’s online presence with a consistent and an intuitive user experience.

SR is about trust and reliability underpinned by solid design sense and sound implementation counsel. We’ve worked with SR on a few projects – and with them, it’s about quality work that takes into consideration our needs while achieving the results that matter.

Nicolette Tang
Manager, Corporate Communications | Pavilion Energy
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