Challenges & opportunities
How should we leverage digital channels to best project our unique positioning?
How do we highlight and make accessible the knowledge and insights that drive the Peak Re brand and business success?
How do we make the website stand out from those of its peers both strategically and visually?
How do we create a website that embodies the unique culture of the company?
We started by conducting research that compared the existing website with best practice in the sector. Peak Re’s purpose is to support the needs of communities and emerging middle-class society through meeting reinsurance needs covering life, health and non-life risks in Asia and around the globe. This is the lens through which we reviewed the existing website structure and content to identify opportunities for improvement.
We also interviewed stakeholders from teams across the company to gain a deeper understanding of how the website should serve a growing base of users across geographies.
To differentiate Peak Re from its peers, it was important to build from the three key brand pillars when developing the concept, design and concept of the new website.
Fresh and insightful content at the heart
The diversity of the teams in the company brings to the insurance market fresh perspectives and unique experience from around the world. There’s a continuous flow of exciting new and in-depth content. The new ‘Knowledge Centre’ section on the website houses all these insights. Whether its’s a thought piece, a video or a comprehensive research report, the audience can easily find and explore the content covering a wide range of topics in various media formats.
Brand personality through purposeful interactions
Purposeful micro-transitions enhance user interactions as they scroll through the page, making the website more engaging and welcoming.
Developing a smart digital brand system
We carefully maintained visual consistency across digital channels to ensure Peak Re is seen as being smart, confident and professional.
A comprehensive style guide including visual style, iconography and interaction states of the user interface (UI) elements—such as buttons and links—are all well-defined to ensure consistency is maintained as the website scales over time.
We also provided CMS training and advice to the client’s communication team to publish new content. For example, using pre-designed content blocks in the CMS, content creators can easily layout and publish content without design or coding skills. Each content piece is published on its individual page in a structured and compelling way.
Integrated content strategy
We crafted a content strategy to feed the website and social media channels with the latest insights supported by clear and concise messages. All channels direct the audience to the website for more information, thus empowering internal thought leaders to interact and engage with external audiences.
We also proposed a content publishing flow for company events. The website, and all digital channels, can be better leveraged to make conferences even more productive by helping to attract the right audiences, setting up the right connections and enhancing event organisation efficiency.
Since the launch of the new website, there has been a 40% increase in the number of new users visiting the site, as well as a 28% increase in the number of page views. The new website allows Peak Re to reach a wider audience online to support its growth across Asia and in the digital space.
Peak Re has been working with Sedgwick Richardson since our foundation. We love their vibrant creativity, which fits well with our agile culture. The rapport that we have developed is unmatched by any other vendors that we have engaged. Well done, team!