Over 78% of associates completed the Cert FPC Programme
Upskilled agency workforce
United sense of achievement
Aspiring to ascend
Developing an integrated aspirational campaign comprising name, visual + messaging strategy and touchpoint development, the campaign was designed to inspire associates to sign-up to the accredited certification programme in a bid to unite employees and propel service standards to a new level.
On the upswing
A quirky, minimalist illustration style designed to signal progress through depicting upward, active movement. With the development of social posts, social frames, employee videos, email footers, zoom backgrounds and informative EDM’s, Associates were empowered to share their achievements with a collective sense of pride.
Recognising role models
The development of video highlights and progress EDM’s saw graduates being recognised and held up as role models within Prudential. Reaffirming the wider benefit of the programme in building consistent and professional standards across Prudential to upskill Associates and reassure customers.
The completion of the Cert FPC programme has increased my knowledge in comprehensive financial planning, to better assist my clients in this increasingly competitive field. It opens new horizons and makes me more prepared in this rapidly changing financial industry.
Products, customers and the financial planning industry are evolving and we need to continuously unlearn, learn and re-learn to be able to add value to our clients and to deliver the high standard of financial advisory set by Prudential. Cert FPC is the first step in the right direction.