Services
Strategy
Design
Employer Branding
Sectors
Insurance
Location
Singapore
Services
Strategy ,
Design ,
Employer Branding
Sectors
Insurance
Location
Singapore

Prepared for take off

Providing familiar, trusted financial security for over 95 years across Asia and Africa, Prudential helps people get the most out of life, making healthcare accessible and empowering customers to save for their goals. Turning the pandemic into an opportunity to focus on its internal associates, Prudential embarked on an upskilling initiative with an industry accredited certification.

Outcome

1
1

Over 78% of associates completed the Cert FPC Programme

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2

Upskilled agency workforce

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3

United sense of achievement

Aspiring to ascend 

Developing an integrated aspirational campaign comprising name, visual + messaging strategy and touchpoint development, the campaign was designed to inspire associates to sign-up to the accredited certification programme in a bid to unite employees and propel service standards to a new level.

On the upswing

A quirky, minimalist illustration style designed to signal progress through depicting upward, active movement. With the development of social posts, social frames, employee videos, email footers, zoom backgrounds and informative EDM’s, Associates were empowered to share their achievements with a collective sense of pride.

Recognising role models

The development of video highlights and progress EDM’s saw graduates being recognised and held up as role models within Prudential. Reaffirming the wider benefit of the programme in building consistent and professional standards across Prudential to upskill Associates and reassure customers.

The completion of the Cert FPC programme has increased my knowledge in comprehensive financial planning, to better assist my clients in this increasingly competitive field. It opens new horizons and makes me more prepared in this rapidly changing financial industry.

Jo Huang
Group Financial Services Director

Products, customers and the financial planning industry are evolving and we need to continuously unlearn, learn and re-learn to be able to add value to our clients and to deliver the high standard of financial advisory set by Prudential. Cert FPC is the first step in the right direction.

Luke Liow
Financial Services Manager
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