Dedicated to humanity’s quest for longer, healthier, happier lives
Based in Hong Kong, PuraPharm researches and develops, produces, markets and sells Chinese medicine herbs under the Nong’s label, and Chinese healthcare products under Oncozac and PuraGold, among others. PuraPharm launched in 1998, with a clear mission in mind: to change the face of Chinese medicine.
Chinese herbal medicines require precise formulation following specific processes that have been handed down over generations. PuraPharm has dedicated itself to modernising this industry, elevating it to international standards.
The challenges & opportunities
Building a brand identity reflective of an offering that’s unique in its industry
How do we build on solid foundations to create a brand identity that speaks to PuraPharm’s revolutionary, scientific approach?
Revitalising the digital presence
How do we transform a legacy eCommerce site to reflect the depth of the brand offering? And how do we future-proof it for the development of new brands and product lines?
In-depth interviews with senior management helped us hone the company’s vision: PuraPharm wanted to emphasise its scientific expertise, its inroads into modernising the industry, and its desire to give people a healthier life through Chinese medicine.
Our interviews also revealed the foundations were there, but the communication tools were not—including the website. PuraPharm had a legacy ecommerce site that didn’t stack up; what the company needed was a responsive site that matched its expertise in look, feel and navigation.
Building a brand reflective of an industry-leading approach
We then built PuraPharm’s brand architecture to represent its position as the leading Chinese medicine company, admirable for its know-how, its world-class R&D facilities and international outlook, and its ground-breaking approach to medicinal herbs and therapeutic remedies.
Repackaging the brand also meant developing a USP that spoke to PuraPharm’s industry firsts and market-leading approach. In the end, the simple way was the best way: we developed the tagline “Chinese medicine modernized” – a concise statement that says it all.
Defining the brand digitally
Initially tasked with creating a coherent, digital platform that connected all PuraPharm’s product lines, our remit grew as we delved deeper into the brand and its needs.
PuraPharm’s website needed to reflect the extent and the superiority of its offering—something we delivered by separating the brand’s products into categories: Holistic and Therapeutic, and, within the latter, Relief and Functional. This helped customers find their way to the remedies that met their needs, as well as clarifying PuraPharm’s product portfolio.
We succeeded in refining PuraPharm’s brand identity, transforming it into a name that’s vibrant, young and energetic, yet couched in tradition. It’s an identity that perfectly encapsulates the company’s revolutionary approach to Chinese medicine.
And the website? We turned this around in record time, delivering a fully responsive, clean and easy to navigate platform within just eight weeks—on time for the IPO.