Shift mindsets from the 'treatment of workers' to the 'development of employees'.
Motivate teams to champion sustainability issues across locations.
Recruit employees based on shared values as well as existing criteria.
Show how Ramatex is investing in local communities to become a foreign employer of choice.
Working closely with Forum For the Future, a leading international sustainability non-profit, tasked with setting 2030 goals, the Sedgwick Richardson team held an on-site Brand Bridge workshop with the Ramatex team to establish the brand’s sustainability narrative.
Crafted around the two pillars of Positive People and Positive Planet, two strong storylines soon emerged; how Ramatex had invested in the wellbeing of its migrant workforce and in innovative manufacturing technology to reduce water use and comply with the industry standard ZDHC Wastewater Guidelines, setting quality standards for industrial wastewater discharges in the textile industry.
Our task of weaving a sustainability story between these two pillars was inspired by the visual metaphor of a thread that binds. This theme related to the nature of Ramatex’s business, its sustainable manufacturing processes and the initiatives to engage, empower and enrich, not just its workforce, but the communities from where they originated. Through content strategy, imagery, data visualisation, cartography, illustrations, iconography and process diagrams, Ramatex’s sustainability brand story came to life: the threads that bind.