Services
Strategy
Design
Sustainability
Employer Branding
Sectors
Manufacturing
Location
Singapore
Services
Strategy ,
Design ,
Sustainability ,
Employer Branding
Sectors
Manufacturing
Location
Singapore

A brand behind global brands

Founded in Singapore over 45 years ago, The Ramatex Group has expanded its innovative textile manufacturing operations across China, Malaysia, Vietnam, Cambodia and Jordan. With familiar global sporting and apparel brand names among its clients, Ramatex saw the need to invest in a sustainable business strategy and to weave that into its brand story.

Goals

1
1

Shift mindsets from the 'treatment of workers' to the 'development of employees'.

2
2

Motivate teams to champion sustainability issues across locations.

3
3

Recruit employees based on shared values as well as existing criteria.

4
4

Show how Ramatex is investing in local communities to become a foreign employer of choice.

Investing positively

Working closely with Forum For the Future, a leading international sustainability non-profit, tasked with setting 2030 goals, the Sedgwick Richardson team held an on-site Brand Bridge workshop with the Ramatex team to establish the brand’s sustainability narrative.

Crafted around the two pillars of Positive People and Positive Planet, two strong storylines soon emerged; how Ramatex had invested in the wellbeing of its migrant workforce and in innovative manufacturing technology to reduce water use and comply with the industry standard ZDHC Wastewater Guidelines, setting quality standards for industrial wastewater discharges in the textile industry.

Weaving threads

Our task of weaving a sustainability story between these two pillars was inspired by the visual metaphor of a thread that binds. This theme related to the nature of Ramatex’s business, its sustainable manufacturing processes and the initiatives to engage, empower and enrich, not just its workforce, but the communities from where they originated. Through content strategy, imagery, data visualisation, cartography, illustrations, iconography and process diagrams, Ramatex’s sustainability brand story came to life: the threads that bind.

Close
How can we help?