Our team has been commissioned to design brand communications for above the line campaigns as well as specific trade media. Focusing on the theme of ‘Technology-driven, People-led’, a series of print media advertisements were created to showcase SATS’ investment in automation technology in both its Gateway Services and Food Solutions operations. The challenge was also to feature real employees delivering the SATS brand promise of ‘Passion to Delight’.
The campaign was then adapted to tactical print media executions for Food Solutions when SATS received the AVA Food Safety Excellence Award. And, when SATS Gateway Services launched SATS Tracer, an innovative cloud-based platform to track RFID-tagged shipments, the theme of ‘Keeping Commerce in Motion’ targeted air cargo shipment customers.
We were also engaged to help raise the profile of SATS’ employer brand messaging on social media. Working closely with the client, we planned content for SATS’s LinkedIn Live presence and developed key messaging, ensuring visual integration with above-the-line brand communications.