Services
Strategy
Design
Employer Branding
Sectors
Aviation
Transportation & logistics
Location
Singapore
Services
Strategy ,
Design ,
Employer Branding
Sectors
Aviation ,
Transportation & logistics
Location
Singapore

An integrated brand communications solution for customers and future talent.

Over a period of 5 years, Sedgwick Richardson has created content for the SATS brand in the form of a library of consistently curated imagery and art directed photography, and has achieved fluency with the SATS written brand language style and tone.

Our team has been commissioned to design brand communications for above the line campaigns as well as specific trade media. Focusing on the theme of ‘Technology-driven, People-led’, a series of print media advertisements were created to showcase SATS’ investment in automation technology in both its Gateway Services and Food Solutions operations. The challenge was also to feature real employees delivering the SATS brand promise of ‘Passion to Delight’.

The campaign was then adapted to tactical print media executions for Food Solutions when SATS received the AVA Food Safety Excellence Award. And, when SATS Gateway Services launched SATS Tracer, an innovative cloud-based platform to track RFID-tagged shipments, the theme of ‘Keeping Commerce in Motion’ targeted air cargo shipment customers.

We were also engaged to help raise the profile of SATS’ employer brand messaging on social media. Working closely with the client, we planned content for SATS’s LinkedIn Live presence and developed key messaging, ensuring visual integration with above-the-line brand communications.

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