A sustainable business strategy
And, while our immediate task was to communicate SATS’ sustainability framework and its performance through the inaugural Sustainability Report 2016-17 in an interactive PDF format, we saw an opportunity to showcase relevant content through a branded corporate environment.
The Executive Lounge at SATS’ corporate offices provided a canvas for simple storytelling and a proof point for SATS’ commitment to sustainability. Having previously delivered a standalone and high-profile event branding solution for the launch of TechnIC@SATS, our challenge was to ensure visual consistency with the corporate office environments.
A content structure was created, one that kept the messaging on a strategic level and without data points which would quickly date the content. Once approved, this was then applied to the walls of the Executive Lounge, taking into account the parameters of the existing interior design, fixtures and fittings and furniture.
Overseeing both production and installation, we delivered a seamless solution for SATS’ sustainability story, one that integrates digital touchpoints with branded corporate environments.