The challenges & opportunities
How does an international luxury brand position itself to enter a frontier market?
How do you signal luxury in a market where it has little meaning?
The content for the marketing applications was carefully planned and curated based on The Peninsula brand. Architectural and interior renderings were developed in conjunction with a specialist visualization agency and copy was crafted to conform to The Peninsula brand language style.
As part of an integrated solution we advised on the branding of the sales gallery and created both a high-specification marketing brochure and an interactive sales app for a select audience of HNW Burmese buyers.
We designed the app to be presented personally, via ipad and without the need to connect to the internet, allowing the sales team to create a highly customised experience, talking individuals through as they present. The flow was mapped out to cater for multiple user requirements, with the option to navigate to specific points within the app with ease whilst retaining the immersive Peninsula narrative.