News + views

A new smile for a New Year

29 December 2020 3 min read

Operation Smile is a global non-profit organisation established in 1989 with a mission to give children hope through exceptional surgical care in treating cleft lip and cleft palate conditions.

As part of its annual fundraising activities, Operation Smile cooperates with artistic organisations and individuals to create and release New Year lucky envelopes or red packets to raise funds. This year, we are honoured to support Operation Smile in their fundraising by designing their New Year red packets.

With 2020 covered by the gloomy shadow of Covid-19, we focused on bringing positivity and fresh feelings to everyone in 2021. As the previous years’ red packets produced were mainly created by individual artists, our creative team was mindful to maintain the overall harmony of the series whilst developing a distinctive and positive style.

Our first concept combines a bold, vibrant set of colours with a variety of well wishes and symbolic illustrations of festive icons to bring a cheerful spirit to the traditional Vietnamese Lunar New Year season.

For our second concept, we developed floral illustrations masking in each wishing word with modern and vibrant colour palettes to convey a festive vibe of the Lunar New Year.

Our design received positive feedback from Operation Smile and their partners and supporters and is already helping to raise funds. Join us and Operation Smile in celebrating this Lunar New Year meaningfully and help put a smile on the faces of children in Vietnam.

Close
How can we help?