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Sedgwick Richardson scoops 4 golds at this year’s Transform Awards Asia Pacific 2017

9 December 2017 6 min read

We are delighted to announce that on Thursday 7th December at the Transform Awards in Hong Kong, Sedgwick Richardson were the proud recipients of four Gold Awards, two Silver Awards and one Bronze Award for work spanning across Content, Strategy and Visual Identity for Keppel Land (Kloud), Empire City and CIC Asia Pacific.

The evening saw Empire City crowned a firm winner with three Golds for:


Best visual identity in the property sector (Gold)

Best place or nation brand (Gold)

Best creative strategy (Gold)

Empire City: Saigon’s New District One – An ambitious development in a defining location inspires an iconic destination brand befitting a desirable address for a cosmopolitan community to thrive in style. Become acquainted with District 1.2 and, within, a landmark place brand with a big-city attitude. Transforming a badge that resembled an industrial flatted factory into an iconic mark befitting a big city brand and an aspirational urban lifestyle. Creating a dynamic sense of place not only through the symbolic location marker inherent in the identity, but also by unleashing the brand to ‘live’ on the city streets. From crafting a lifestyle proposition to curating a range of branded merchandise, the Empire City brand comes to life beyond merely a badge for buildings. View case study

Keppel Land – Kloud picked up awards for:


Best visual identity in the professional services sector (Gold)

Best use of typography (Silver)

Keppel Land: Shaping an aspirational brand for a hybrid workspace experience, one that combines co-working space with serviced office solutions, and offers a sustainable growth trajectory for tenants. Deliberately avoiding associations with anything soft, white and fluffy, the brand visual identity symbolises configurable space for professionals with a touch of corporate chic. View case study

And CIC Asia Pacific took home awards for:


Best rebrand of a digital property (Silver)

Best use of a visual property (Bronze)

CIC Asia Pacific: While websites don’t replace relationships, CIC’s online experience now reflects the brand’s dedication to its clients, giving an authentic face to the CIC brand with a touch of French style & sophistication. View case study

This year’s awards celebrate an exemplary class of branding work

Andrew Thomas
founder and publishing editor of Transform magazine

Take a look at our Instagram for more awards highlights or read our place branding articles written by our very own Dominic Mason, who also featured in this year’s Transform Awards Magazine: Branding Singapore’s past and present tallest buildings and Landmark Place Branding in Vietnam.

Congratulations to all the winners and organisers of a throughly enjoyable evening.

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