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MAB’s struggle sign of potential merger?
Analysts recently speculated that MAB struggling to stay afloat foreshadows the possibility of the airline merging with SIA. Quoting associate director at Maybank Kim Eng Securities, Mohshin Aziz, the South China Morning Post reported that in order for MAB to “thrive and survive”, it should “set national identity aside and merge with SIA”.
Commenting on the speculation, Mason said:
“Code sharing is one thing but a merger is an entirely different proposition. The success of the SIA brand is built on a culture of service excellence and innovation over decades. A successful merger requires that culture to be evident across operations in Malaysia, something which will take decades.”
Click here to read the full article written by and originally featured in Marketing Interactive.