Our collaboration with Sustainable Vietnam explores the importance of embedding sustainability into branding and design practices. By doing so, strategically, branding can be a way for businesses to differentiate themselves and address the sustainability challenges of our future.

Vietnam is facing a pivotal shift in the sustainability field. In recent years, customers are becoming more concerned about sustainable products while making purchase decisions. Yet, we found that businesses are encountering limitations in sustainable resources, no matter their industry.

How can sustainability branding address these challenges through purpose-driven strategic solutions? Our Managing Director, SEA Mr. Dom Mason has these ideas about sustainability branding in the region.

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