The evening saw Empire City crowned a firm winner with three Golds for:
Best visual identity in the property sector (Gold)
Best place or nation brand (Gold)
Best creative strategy (Gold)
Empire City: Saigon’s New District One – An ambitious development in a defining location inspires an iconic destination brand befitting a desirable address for a cosmopolitan community to thrive in style. Become acquainted with District 1.2 and, within, a landmark place brand with a big-city attitude. Transforming a badge that resembled an industrial flatted factory into an iconic mark befitting a big city brand and an aspirational urban lifestyle. Creating a dynamic sense of place not only through the symbolic location marker inherent in the identity, but also by unleashing the brand to ‘live’ on the city streets. From crafting a lifestyle proposition to curating a range of branded merchandise, the Empire City brand comes to life beyond merely a badge for buildings. View case study
Keppel Land – Kloud picked up awards for:
Best visual identity in the professional services sector (Gold)
Best use of typography (Silver)
Keppel Land: Shaping an aspirational brand for a hybrid workspace experience, one that combines co-working space with serviced office solutions, and offers a sustainable growth trajectory for tenants. Deliberately avoiding associations with anything soft, white and fluffy, the brand visual identity symbolises configurable space for professionals with a touch of corporate chic. View case study
And CIC Asia Pacific took home awards for:
Best rebrand of a digital property (Silver)
Best use of a visual property (Bronze)
CIC Asia Pacific: While websites don’t replace relationships, CIC’s online experience now reflects the brand’s dedication to its clients, giving an authentic face to the CIC brand with a touch of French style & sophistication. View case study
This year’s awards celebrate an exemplary class of branding work
Take a look at our Instagram for more awards highlights or read our place branding articles written by our very own Dominic Mason, who also featured in this year’s Transform Awards Magazine: Branding Singapore’s past and present tallest buildings and Landmark Place Branding in Vietnam.
Congratulations to all the winners and organisers of a throughly enjoyable evening.