Farzana Arsad
General Manager
Farzana has led engagements for prominent clients across APAC, Europe, the Middle East and Africa, operating at the intersection of business strategy and brand transformation. She brings deep expertise in shaping strategic branding platforms that drive growth across both established and emerging markets.
Her experience spans publicly listed companies such as Terumo Corporation, GS Engineering & Construction, Prudential, Singapore Exchange and SATS.
In the property and real estate sector, she has partnered with leading developers and hospitality brands including CapitaLand Development, Keppel Land, Far East Organization, Perennial Holdings, Resorts World Sentosa, Shangri-La and PT Surya Indonesia Satu Property.
She has also worked closely with government and non-profit organisations such as Singapore Business Federation, NVPC – Company of Good, Ministry of Home Affairs, Tote Board and SBF Foundation.
In addition, she has played a role in shaping brand and portfolio architectures for key global consumer companies such as FrieslandCampina, Jacobs Douwe Egberts and AkzoNobel, driving cohesive brand systems and market growth across diverse global landscapes.
