Associate Account Director
Yanessa is thoughtful and meticulous in project planning and account management, pulling the right team together for above-standard delivery.
She has over 5 years of hands-on experience working with both local and international companies such as Bank of America Merrill Lynch, Prudential Financial, Hongkong Land, HKEX, Investor and Financial Education Council, Agile Group, OPPO, Fortress and Strepsils. She manages all stages of the branding process including audit and research, strategic definition, naming, brand identity, packaging and marketing collateral design and production.
Born and bred in Hong Kong, Yanessa has a great sensibility to local culture and taste. She holds a BA in Language and Communication, and Spanish from The University of Hong Kong.