{"id":17456,"date":"2024-08-06T11:26:02","date_gmt":"2024-08-06T03:26:02","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/telling-the-provenance-story-of-brand-vietnam\/"},"modified":"2024-08-08T14:47:56","modified_gmt":"2024-08-08T06:47:56","slug":"telling-the-provenance-story-of-brand-vietnam","status":"publish","type":"cpt-views","link":"https:\/\/www.sedgwick-richardson.com\/vi\/views\/telling-the-provenance-story-of-brand-vietnam\/","title":{"rendered":"T\u1ef1 h\u00e0o c\u00e2u chuy\u1ec7n ‘Made in Vietnam’"},"content":{"rendered":"\n

\u201cH\u1ecd n\u00f3i r\u1eb1ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y.\u201d \u2013 Graham Greene.<\/p>\n\n\n\n

Vi\u1ec7t Nam. M\u1ed9t qu\u1ed1c gia tr\u1ebb tr\u00e0n \u0111\u1ea7y kh\u00e1t v\u1ecdng s\u1ed1ng. N\u1ec1n v\u0103n h\u00f3a s\u00f4i \u0111\u1ed9ng, h\u01b0\u01a1ng c\u00e0 ph\u00ea th\u01a1m l\u1eebng v\u00e0 n\u00e9t \u1ea9m th\u1ef1c tinh t\u1ebf c\u1ee7a qu\u1ed1c gia n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 d\u00f9ng t\u1eeb \u201cquy\u1ebfn r\u0169\u201d \u0111\u1ec3 mi\u00eau t\u1ea3. Vi\u1ec7t Nam r\u1ea5t gi\u1ecfi trong vi\u1ec7c k\u1ebft h\u1ee3p v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng v\u1edbi s\u1ef1 hi\u1ec7n \u0111\u1ea1i, mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f3 c\u01b0\u1ee1ng. V\u00e0 khi nh\u1eafc \u0111\u1ebfn c\u00e0 ph\u00ea th\u00ec kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i k\u1ec3 \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m, kh\u00f4ng gian v\u00e0 c\u00e1ch th\u01b0\u1edfng th\u1ee9c. Nh\u1eefng h\u00e0ng qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf ven \u0111\u01b0\u1eddng, ph\u01b0\u01a1ng ph\u00e1p pha ch\u1ebf th\u1ee7 c\u00f4ng t\u1ec9 m\u1ec9, v\u00e0 l\u1ecbch s\u1eed phong ph\u00fa \u0111\u1eb1ng sau m\u1ed7i t\u00e1ch c\u00e0 ph\u00ea khi\u1ebfn c\u00e0 ph\u00ea Vi\u1ec7t Nam tr\u1edf n\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u00edch th\u1ef1c. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00e0 m\u1ed7i ng\u00f3c ng\u00e1ch \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 m\u1ed7i chuy\u1ebfn gh\u00e9 th\u0103m s\u1ebd ti\u1ebft l\u1ed9 th\u00eam n\u00e9t quy\u1ebfn r\u0169 \u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u00f3. Vi\u1ec7t Nam ch\u01b0a bao gi\u1edd l\u00e0m t\u00f4i h\u1ebft ng\u1ea1c nhi\u00ean b\u1edfi c\u1ea3nh quan \u0111\u00f4 th\u1ecb kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n c\u00f9ng v\u1edbi v\u1ebb \u0111\u1eb9p v\u01b0\u1ee3t th\u1eddi gian c\u1ee7a thi\u00ean nhi\u00ean. \u0110\u01b0\u1eddng ph\u1ed1 Vi\u1ec7t Nam ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m b\u1ea1n b\u1ea5t ng\u1edd.<\/p>\n\n\n\n

Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea l\u1edbn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi, tuy nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea Vi\u1ec7t Nam l\u1ea1i ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft r\u1ed9ng r\u00e3i m\u00e0 n\u00f3 x\u1ee9ng \u0111\u00e1ng. N\u1ebfu nh\u1eafc \u0111\u1ebfn B\u1ec9 th\u00ec ng\u01b0\u1eddi ta nh\u1edb ngay \u0111\u1ebfn socola, nh\u1eafc \u0111\u1ebfn Scotland th\u00ec nh\u1edb \u0111\u1ebfn whisky, v\u00e0 nh\u1eafc \u0111\u1ebfn Ph\u00e1p th\u00ec nh\u1edb \u0111\u1ebfn r\u01b0\u1ee3u vang, v\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 Vi\u1ec7t Nam kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed x\u1ee9ng \u0111\u00e1ng c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t d\u1ea5u \u1ea5n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng trong gi\u1edbi c\u00e0 ph\u00ea?<\/p>\n\n\n\n

V\u0103n h\u00f3a th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea \u1edf Vi\u1ec7t Nam r\u1ea5t phong ph\u00fa v\u00e0 \u0103n s\u00e2u v\u00e0o v\u0103n h\u00f3a c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, mang \u0111\u1ebfn nh\u1eefng h\u01b0\u01a1ng v\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c to\u00e0n c\u1ea7u c\u00f4ng nh\u1eadn. V\u00e0 kh\u00f4ng ch\u1ec9 c\u00f3 c\u00e0 ph\u00ea – Vi\u1ec7t Nam \u0111\u01b0\u1ee3c thi\u00ean nhi\u00ean \u01b0u \u0111\u00e3i v\u1edbi nhi\u1ec1u n\u00f4ng s\u1ea3n v\u00e0 th\u1ee7y h\u1ea3i s\u1ea3n phong ph\u00fa nh\u01b0 l\u00e0 nh\u1eefng lo\u1ea1i tr\u00e0 th\u01a1m \u0111\u01b0\u1ee3c tr\u1ed3ng \u1edf v\u00f9ng cao nguy\u00ean ph\u00eda B\u1eafc Vi\u1ec7t Nam.<\/p>\n\n\n\n

C\u0169ng v\u1eady, l\u00faa g\u1ea1o Vi\u1ec7t Nam \u0111\u01b0\u1ee3c tr\u1ed3ng ch\u1ee7 y\u1ebfu \u1edf v\u00f9ng \u0111\u1ed3ng b\u1eb1ng s\u00f4ng H\u1ed3ng v\u00e0 s\u00f4ng M\u00ea K\u00f4ng, x\u1ee9ng \u0111\u00e1ng n\u1eb1m trong s\u1ed1 nh\u1eefng lo\u1ea1i g\u1ea1o n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t Ch\u00e2u \u00c1 nh\u1edd s\u1ef1 t\u1eadn t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p canh t\u00e1c truy\u1ec1n th\u1ed1ng \u0111\u01b0\u1ee3c truy\u1ec1n qua nhi\u1ec1u th\u1ebf h\u1ec7 v\u00e0 s\u1eeda d\u1ee5ng tr\u00e2u n\u01b0\u1edbc c\u00e0y c\u1ea5y tr\u00ean c\u00e1nh \u0111\u1ed3ng.<\/p>\n\n\n\n

\u0110\u01b0\u1eddng b\u1edd bi\u1ec3n Vi\u1ec7t Nam, v\u1edbi phong ph\u00fa c\u00e1c lo\u1ea1i sinh v\u1eadt bi\u1ec3n, c\u0169ng gi\u00fap cho ng\u00e0nh nu\u00f4i tr\u1ed3ng th\u1ee7y s\u1ea3n ph\u00e1t tri\u1ec3n m\u1ea1nh. Ch\u1ea5t l\u01b0\u1ee3ng h\u1ea3i s\u1ea3n, t\u1eeb t\u00f4m \u0111\u1ebfn c\u00e1 \u0111\u1ec1u \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh b\u1eaft b\u1eb1ng c\u00e1c bi\u1ec7n ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. M\u1ed9t chuy\u1ebfn tham quan ch\u1ee3 h\u1ea3i s\u1ea3n \u1edf m\u1ed9t th\u1ecb tr\u1ea5n ven bi\u1ec3n s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 s\u1ef1 t\u01b0\u01a1i ngon v\u00e0 \u0111a d\u1ea1ng c\u1ee7a h\u1ea3i s\u1ea3n Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng ngon nh\u1ea5t h\u00e0nh tinh.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng l\u00faa xanh t\u01b0\u01a1i \u0111\u1ebfn nh\u1eefng ch\u1ee3 c\u00e1 nh\u1ed9n nh\u1ecbp, \u0111\u1ea5t n\u01b0\u1edbc n\u00e0y l\u00e0 m\u1ed9t kho t\u00e0ng thi\u00ean nhi\u00ean phong ph\u00fa. Cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 chuy\u00ean gia cho th\u1ea5y nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ch\u1ee9a \u0111\u1ef1ng nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 chuy\u00ean m\u00f4n s\u00e2u r\u1ed9ng c\u1ee7a h\u1ecd. H\u1ecd say s\u01b0a n\u00f3i v\u1ec1 ng\u00e0nh ngh\u1ec1 c\u1ee7a m\u00ecnh, nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec1u ki\u1ec7n tr\u1ed3ng tr\u1ecdt \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p canh t\u00e1c truy\u1ec1n th\u1ed1ng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m Vi\u1ec7t. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng h\u1ee9a h\u1eb9n s\u1ebd \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n tr\u00ean to\u00e0n c\u1ea7u n\u1ebfu c\u00f3 n\u1ec1n t\u1ea3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u thi\u1ebfu hi\u1ec7u qu\u1ea3 l\u00e0m cho nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Th\u1ea3m s\u1ea3n v\u1eadt phong ph\u00fa c\u1ee7a Vi\u1ec7t Nam ch\u1ec9 l\u00e0 \u0111ang ch\u1edd \u0111\u01b0\u1ee3c th\u1ebf gi\u1edbi kh\u00e1m ph\u00e1.<\/p>\n\n\n\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9 nh\u1ea5n m\u1ea1nh v\u00e0o ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i \u0111\u1ed1i v\u1edbi ng\u00e0nh n\u00f4ng nghi\u1ec7p v\u00e0 nu\u00f4i tr\u1ed3ng th\u1ee7y s\u1ea3n c\u1ee7a Vi\u1ec7t Nam. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y t\u1eadn d\u1ee5ng c\u00e1c thu\u1ed9c t\u00ednh \u0111\u1eb7c bi\u1ec7t v\u1ec1 ngu\u1ed3n g\u1ed1c \u0111\u1ecba l\u00ed, di s\u1ea3n v\u0103n h\u00f3a v\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o ra b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9 r\u1ea5t \u0111a d\u1ea1ng. Kh\u00f4ng ch\u1ec9 n\u00e2ng cao gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 c\u00f2n x\u00e2y d\u1ef1ng ni\u1ec1m tin n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. H\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n hi\u1ec7u c\u00f3 c\u00e2u chuy\u1ec7n xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng th\u01b0\u1eddng c\u00f3 gi\u00e1 cao h\u01a1n v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00ec h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean h\u1ec7 s\u00e2u s\u1eafc v\u1edbi xu\u1ea5t x\u1ee9 c\u1ee7a h\u00e0ng h\u00f3a. Nh\u00ecn v\u00e0o nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi, ta c\u00f3 th\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc gi\u00e1 tr\u1ecb. V\u00ed d\u1ee5 nh\u01b0 r\u01b0\u1ee3u vang Ph\u00e1p \u0111\u01b0\u1ee3c t\u00f4n vinh to\u00e0n c\u1ea7u kh\u00f4ng ch\u1ec9 v\u00ec h\u01b0\u01a1ng v\u1ecb m\u00e0 c\u00f2n v\u00ec di s\u1ea3n phong ph\u00fa v\u00e0 c\u00e1c quy \u0111\u1ecbnh \u0111\u01b0\u1ee3c tu\u00e2n theo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. T\u01b0\u01a1ng t\u1ef1, d\u1ea7u \u00f4 liu c\u1ee7a \u00dd \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng d\u1ef1a tr\u00ean nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a c\u00e1c gi\u1ed1ng \u00f4 liu \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n

Nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng n\u00e0y cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9 trong vi\u1ec7c t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng tr\u00ean nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u00ednh c\u1ea1nh tranh cao.<\/p>\n\n\n\n

Ti\u1ec1m n\u0103ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n

T\u00e1c \u0111\u1ed9ng ti\u1ec1m t\u00e0ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi ng\u00e0nh n\u00f4ng nghi\u1ec7p Vi\u1ec7t Nam l\u00e0 r\u1ea5t l\u1edbn. B\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 kh\u00e1c bi\u1ec7t, nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m Vi\u1ec7t, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. V\u00ed d\u1ee5, c\u00e0 ph\u00ea Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t m\u1eb7t h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u1ee9a \u0111\u1ef1ng tinh hoa c\u1ee7a v\u0103n h\u00f3a v\u00e0 truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam.<\/p>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9 cho n\u00f4ng s\u1ea3n Vi\u1ec7t c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 v\u1ecb th\u1ebf c\u1ee7a qu\u1ed1c gia tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, t\u1eeb \u0111\u00f3 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u, th\u00fac \u0111\u1ea9y nhu c\u1ea7u ti\u00eau th\u1ee5 v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn xoay quanh m\u1ed7i s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o xu\u1ea5t x\u1ee9, ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t v\u00e0 \u00fd ngh\u0129a v\u0103n h\u00f3a \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t x\u1ee9, c\u00e1c b\u00ean li\u00ean quan c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m Vi\u1ec7t \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn to\u00e0n c\u1ea7u m\u00e0 n\u00f3 x\u1ee9ng \u0111\u00e1ng, mang l\u1ea1i l\u1ee3i nhu\u1eadn cho nh\u00e0 s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac Vi\u1ec7t Nam t\u1ecfa s\u00e1ng.<\/p>\n\n\n\n

\u201cH\u00e3y c\u1ee9 t\u00ecm kh\u1eafp n\u01a1i v\u00e0 b\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y n\u01a1i n\u00e0o kh\u00e1c tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u1ebf n\u00e0y.\u201d \u2013 Anthony Bourdain.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cH\u1ecd n\u00f3i r\u1eb1ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y.\u201d \u2013 Graham Greene. Vi\u1ec7t Nam. M\u1ed9t qu\u1ed1c gia tr\u1ebb tr\u00e0n \u0111\u1ea7y kh\u00e1t v\u1ecdng s\u1ed1ng. N\u1ec1n v\u0103n h\u00f3a s\u00f4i \u0111\u1ed9ng, h\u01b0\u01a1ng c\u00e0 ph\u00ea th\u01a1m l\u1eebng v\u00e0 n\u00e9t \u1ea9m th\u1ef1c tinh t\u1ebf c\u1ee7a qu\u1ed1c gia n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 … Continued<\/a><\/p>\n","protected":false},"featured_media":25703,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-17456","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"\nT\u1ef1 h\u00e0o c\u00e2u chuy\u1ec7n 'Made in Vietnam' - Sedgwick Richardson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sedgwick-richardson.com\/vi\/views\/telling-the-provenance-story-of-brand-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ef1 h\u00e0o c\u00e2u chuy\u1ec7n 'Made in Vietnam' - Sedgwick Richardson\" \/>\n<meta property=\"og:description\" content=\"\u201cH\u1ecd n\u00f3i r\u1eb1ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y.\u201d \u2013 Graham Greene. 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