{"id":6867,"date":"2023-02-20T12:50:15","date_gmt":"2023-02-20T04:50:15","guid":{"rendered":"https:\/\/www.sedgwick-richardson.com\/views\/sustainability-branding-fashion-vietnam\/"},"modified":"2023-06-21T18:27:24","modified_gmt":"2023-06-21T10:27:24","slug":"sustainability-branding-fashion-vietnam","status":"publish","type":"cpt-views","link":"https:\/\/www.sedgwick-richardson.com\/vi\/views\/sustainability-branding-fashion-vietnam\/","title":{"rendered":"V\u1ebb \u0111\u1eb9p kh\u00f4ng c\u1ea7n \u0111\u00e1nh \u0111\u1ed5i c\u1ea3 Tr\u00e1i \u0110\u1ea5t"},"content":{"rendered":"\n<p>Theo&nbsp;nh\u1eefng chuy\u00ean gia trong ng\u00e0nh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang b\u1ec1n v\u1eefng &amp; th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh c\u0169ng nh\u01b0 c\u00e1c chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang c\u01a1 h\u1ed9i gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp c\u00e1c th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c duy tr\u00ec gi\u00e1 tr\u1ecb chung (shared values).<\/p>\n\n\n\n<p>Nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y c\u00f3 th\u1ec3 g\u1eafn li\u1ec1n v\u1edbi m\u1ecdi c\u00f4ng \u0111o\u1ea1n, t\u1eeb k\u1ebf ho\u1ea1ch t\u00e1i ch\u1ebf \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng trong s\u1ea3n xu\u1ea5t v\u00e0 h\u1eadu c\u1ea7n. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0a t\u00ednh b\u1ec1n v\u1eefng v\u00e0o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd nh\u01b0 ch\u00ednh s\u00e1ch qu\u1ea3n l\u00fd minh b\u1ea1ch, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 thi\u1ebft k\u1ebf th\u00f4ng minh, hi\u1ec7u qu\u1ea3. T\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng t\u1ed1t h\u01a1n ngu\u1ed3n t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed, gi\u00fap vi\u1ec7c kinh doanh l\u00e0m \u0111\u1eb9p tr\u1edf n\u00ean th\u1ef1c s\u1ef1 t\u1ed1t \u0111\u1eb9p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 tu\u1ea7n ho\u00e0n<\/h4>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n ngh\u0129 \u0111\u1ebfn khi nh\u1eafc \u0111\u1ebfn th\u1eddi trang b\u1ec1n v\u1eefng. S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ch\u00ednh th\u1ee9c b\u00e1o c\u00e1o ch\u1ee7 y\u1ebfu v\u1ec1 thi\u1ec7t h\u1ea1i v\u00e0 \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng\u2014c\u00f4ng b\u1eb1ng m\u00e0 n\u00f3i, \u0111\u00f3 l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng. Theo&nbsp;<a href=\"https:\/\/www.unep.org\/news-and-stories\/press-release\/un-alliance-sustainable-fashion-addresses-damage-fast-fashion\">UN Alliance for Sustainable Fashion<\/a>, kho\u1ea3ng 500 t\u1ef7 \u0111\u00f4 la M\u1ef9 b\u1ecb hao h\u1ee5t h\u00e0ng n\u0103m do thi\u1ebfu \u0111i\u1ec1u ki\u1ec7n t\u00e1i ch\u1ebf. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f4ng nghi\u1ec7p b\u1ea3o v\u1ec7 di s\u1ea3n v\u00e0 ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i th\u01b0\u1eddng kh\u00f4ng b\u00e1o c\u00e1o \u0111\u1ee7 v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p>L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba,&nbsp;<a href=\"https:\/\/timtay.me\/blogs\/all-articles\/chia-s%E1%BA%BB-t%E1%BB%AB-ng%C6%B0%E1%BB%9Di-sang-l%E1%BA%ADp-lam-th%E1%BB%9Di-trang-b%E1%BB%81n-v%E1%BB%AFng-la-m%E1%BB%99t-hanh-trinh-ph%E1%BA%A3i-trau-d%E1%BB%93i-va-thay-d%E1%BB%95i-lien-t%E1%BB%A5c-1\">Tim Tay<\/a>&nbsp;l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 2014. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 cao, ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00ec m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n qu\u1ea3ng b\u00e1 ngh\u1ec7 thu\u1eadt v\u00e0 ngh\u1ec1 th\u1ee7 c\u00f4ng \u0111\u1ecba ph\u01b0\u01a1ng. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp chia s\u1ebb, \u201c\u0110\u1ed1i v\u1edbi ch\u00fang t\u00f4i, Tim Tay l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i phong c\u00e1ch s\u1ed1ng b\u1ec1n v\u1eefng, ch\u01b0a ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng\u201d. Th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft khuy\u1ebfn kh\u00edch ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng th\u00f4ng qua th\u1eddi trang, t\u0103ng tu\u1ed5i th\u1ecd c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ec7t may, s\u1eed d\u1ee5ng v\u1ea3i lanh cotton 100% nguy\u00ean ch\u1ea5t c\u00f3 th\u1ec3 ph\u00e2n h\u1ee7y v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng thay \u0111\u1ed5i h\u00e0nh vi.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c ch\u1ecdn th\u00e0nh l\u1eadp m\u1ed9t nh\u00e1nh ri\u00eang cho c\u00f4ng vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a h\u1ecd. H\u1ecd th\u01b0\u1eddng c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh t\u00e1i ch\u1ebf, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng kh\u00f4ng s\u1eed d\u1ee5ng nh\u1ef1a khi \u0111i mua s\u1eafm v\u1edbi h\u1ecd ho\u1eb7c h\u1ed7 tr\u1ee3 m\u1ed9t t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n chuy\u00ean t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh b\u1ec1n v\u1eefng \u0111\u1eb7c bi\u1ec7t c\u00f3 t\u00ean l\u00e0 <a href=\"https:\/\/leinne.com\/blogs\/leinneworld\/refinitycommunity?_pos=1&amp;_sid=48a402dfc&amp;_ss=r\">Refinity Community<\/a>, do Leinn\u00e9, th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Ph\u00e1p g\u1ed1c Vi\u1ec7t t\u1ed5 ch\u1ee9c. Leinn\u00e9 v\u00e0 Refinity b\u1eaft \u0111\u1ea7u d\u1ef1a tr\u00ean \u201ct\u00ecnh y\u00eau d\u00e0nh cho v\u1eadt li\u1ec7u t\u1ef1 nhi\u00ean v\u00e0 ngh\u1ec1 th\u1ee7 c\u00f4ng\u201d v\u00e0 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng m\u0169 di s\u1ea3n 20 n\u0103m tu\u1ed5i. Refinity thu th\u1eadp c\u00e1c v\u1eadt li\u1ec7u c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf t\u1eeb qu\u1ea7n \u00e1o c\u0169 v\u00e0 t\u00e1i ch\u1ebf ch\u00fang, th\u1ed5i s\u1ee9c s\u1ed1ng m\u1edbi v\u00e0o r\u00e1c th\u1ea3i th\u1eddi trang. M\u1ecdi v\u1eadt li\u1ec7u ph\u1ebf th\u1ea3i \u0111\u01b0\u1ee3c ti\u1ebfp t\u1ee5c t\u00e1i ch\u1ebf l\u00e0m v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ki\u1ebfn t\u1ea1o m\u1ed9t t\u01b0\u01a1ng lai th\u1eddi trang b\u1ec1n v\u1eefng<\/h4>\n\n\n\n<p>Vi\u1ec7c \u0111\u01b0a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c v\u1ec1 x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, m\u00e0 c\u00f2n h\u01b0\u1edbng t\u1edbi chuy\u1ec3n \u0111\u1ed5i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho h\u00e0ng d\u1ec7t may xu\u1ea5t kh\u1ea9u c\u1ee7a Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>C\u1ea1nh tranh xu\u1ea5t kh\u1ea9u r\u1ea5t kh\u1ed1c li\u1ec7t. Trung Qu\u1ed1c, Bangladesh, Campuchia v\u00e0 Pakistan l\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh trong xu\u1ea5t kh\u1ea9u d\u1ec7t may to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 sang c\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 EU v\u00e0 Hoa K\u1ef3. \u0110\u1ec3 chi\u1ebfn th\u1eafng nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0y, th\u1eddi trang b\u1ec1n v\u1eefng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 thu h\u00fat doanh nghi\u1ec7p.&nbsp;<a href=\"https:\/\/www.researchgate.net\/publication\/263610853_The_branding_of_sustainable_fashion\">B\u00e1o c\u00e1o<\/a> cho th\u1ea5y v\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, qu\u1ea7n \u00e1o \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng (93% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi). Trong \u0111\u00f3, 42% quan t\u00e2m \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m m\u00f4i tr\u01b0\u1eddng, 36% quan t\u00e2m \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 22% quan t\u00e2m \u0111\u1ebfn th\u1ef1c h\u00e0nh \u0111\u1ea1o \u0111\u1ee9c v\u00e0 minh b\u1ea1ch.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh, ng\u00e0nh d\u1ec7t may Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u1ecba ph\u01b0\u01a1ng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u1ec1n v\u1eefng trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Do good while looking great &#8211; \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta m\u1eb7c \u0111\u1eb9p c\u00f9ng v\u1edbi nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1eb9p.<\/p>\n\n\n\n<p><em>B\u00e0i vi\u1ebft n\u00e0y l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n trong&nbsp;<a href=\"https:\/\/sustainablevietnam.com\/2022\/12\/05\/sustainability-branding-fashion-looking-great-doesnt-have-to-cost-the-earth\/\">Sustainable Vietnam: A Focus on Sustainability, Partnerships, and Impact<\/a>&nbsp;v\u00e0o ng\u00e0y 5 th\u00e1ng 12 n\u0103m 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo&nbsp;nh\u1eefng chuy\u00ean gia trong ng\u00e0nh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang b\u1ec1n v\u1eefng &amp; th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh \u1edf Vi\u1ec7t Nam. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh c\u0169ng nh\u01b0 c\u00e1c chu\u1ed7i cung \u1ee9ng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y mang &hellip; <a href=\"https:\/\/www.sedgwick-richardson.com\/vi\/views\/sustainability-branding-fashion-vietnam\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":25664,"parent":0,"template":"","cpt_views_category":[157],"cpt_views_author":[233],"class_list":["post-6867","cpt-views","type-cpt-views","status-publish","has-post-thumbnail","hentry","cpt_views_category-articles-vi","cpt_views_author-dominic-mason-vi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainable Fashion Trends in SEA - Sedgwick Richardson<\/title>\n<meta name=\"description\" content=\"The benefits of embedding sustainability strategies into fashion brands go beyond addressing local societal and environmental challenges.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sedgwick-richardson.com\/vi\/views\/sustainability-branding-fashion-vietnam\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable Fashion Trends in SEA - 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