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Sedgwick Richardson delivers comprehensive brand and sustainability projects spanning five core expertise areas: brand building, sustainability strategy, employer branding, investment branding, and place branding. The portfolio includes work across diverse Asian markets including Hong Kong, Singapore, Vietnam, Thailand, Malaysia, Philippines, Indonesia, and Mainland China, serving clients in aviation, real estate, financial services, hospitality, consumer retail, healthcare, technology, and public sector industries. Representative projects range from luxury residential developments and sustainability strategies for integrated resorts to employer brand campaigns, annual report design, and circular economy initiatives across Southeast Asian markets.
Notable sustainability projects include developing holistic ESG strategies for Melco Resorts engaging nearly 3,000 stakeholders to establish material topics and governance goals, creating integrated sustainability reporting for Singapore Exchange showcasing their science-based emission reduction targets and position as Asia’s leading green bond listing venue, and launching SoilFeeders circular food economy initiative in Hong Kong through cross-sectoral collaboration with Zero Foodprint Asia. These projects demonstrate expertise in stakeholder materiality assessment, sustainability reporting aligned with international frameworks, culture change implementation, and innovative circular economy solutions addressing food waste and regenerative agriculture across Asian hospitality sectors.
Significant place branding work includes Saigon Sports City in Vietnam, a flagship Keppel Land development where SR created a vibrant brand identity capturing sustainability features, sports facilities, and future-ready positioning through dynamic visual systems centered on movement and national pride symbolism. Additional projects encompass Becamex industrial and urban real estate transformation in Vietnam with brand identity reflecting international modernization and smart city development, luxury residential place branding for Peninsula Residences market entry in Yangon, and multiple mixed-use developments across Singapore incorporating multisensory branding, wayfinding systems, and sustainability-driven community engagement throughout Hong Kong and Southeast Asian markets.
Sedgwick Richardson has developed comprehensive employer branding initiatives including integrated internal campaigns for Prudential Singapore’s Million Dollar Round Table program celebrating high-performing associates through achievement culture messaging and performance motivation design systems. The employer branding portfolio spans EVP development, employee engagement programs, recruitment campaigns, onboarding experiences, and internal brand activation across financial services, hospitality, real estate, and technology sectors throughout Asia. Projects typically combine strategic employer brand audits, culture experience mapping, visual identity systems, and measurable implementation roadmaps designed to attract and retain top talent in competitive Asian markets.
The client portfolio encompasses fifteen industry sectors including aviation, conglomerate, consumer and retail, education, energy, engineering, financial services, healthcare, hospitality, manufacturing, non-profit organizations, professional services, public sector, real estate, and technology across nine Asian markets. Representative clients include Singapore Exchange, Melco Resorts, Keppel Land, Prudential, Peninsula Hotels, Airport Authority Hong Kong, Becamex, Operation Smile, and numerous multinational corporations, government entities, property developers, and innovative start-ups requiring integrated brand and sustainability expertise. This sector diversity demonstrates capability to navigate varied stakeholder landscapes, regulatory environments, and cultural contexts throughout Asia.