Shaping an Investment Identity with Purpose and Precision
Kenno is a Singapore-based asset management firm specialising in emerging markets. With a mission to unlock potential in inefficient markets, Kenno combines disciplined foresight and local insight to shape the investment landscape in Vietnam and beyond. More than a fund manager, Kenno aspires to become a trusted name among global institutional investors – one recognised for vision, clarity, and confidence.
Kenno’s ambition was clear: to evolve from a regional player into a globally resonant brand. Operating in a complex and often unpredictable market, Kenno recognised that solid performance alone was insufficient to build international trust. It needed a strategic identity that could convey its credibility, ambition, and long-term commitment – an identity that would serve as a compass for investors seeking opportunities in uncharted territory.
A Strategic Identity with Purpose
SR unearthed Kenno’s core values – responsible stewardship, deep market insight, and a long-term view – to develop a brand strategy anchored in trust and ambition. Framed through the lens of a Confident Explorer, the brand positions Kenno as a discerning guide helping investors uncover uncommon opportunities with clarity and intent.
Visual and Digital Cohesion
The new visual identity, featuring a refined logo, confident colour palette, and dynamic graphic system, reflects Kenno’s forward-thinking ethos. This expression came to life through a redesigned website – the brand’s first global touchpoint – offering intuitive navigation, animated infographics, and storytelling tailored for institutional audiences.
Kenno’s refreshed brand stands as a beacon of trust and transformation – a compelling identity for a firm ready to lead and inspire on the global stage. From the strategic foundation to the digital launch, the brand now signals readiness, ambition, and credibility at every level.
With a unified voice and elevated presence, Kenno is poised to build lasting relationships with institutional investors, grow with confidence, and navigate new frontiers in investment.
