An Annual Report and Investment Brand Solution for a Global Aviation Player
SATS Ltd. is a Singapore-headquartered company that is one of the world’s largest providers of air cargo handling services and Asia’s leading airline caterer.
With the acquisition of global air cargo logistics provider Worldwide Flight Services (“WFS”) for £1.3 billion receiving overwhelming support from shareholders at the start of 2023, SATS required an investment brand theme for its performance report that would signal its expansion.
Building on the theme of ‘Strengthening the Core | Expanding our Horizons’, the SR team crafted the SATS narrative to communicate SATS’ twin-engine growth strategy.
The visual language adopted a forward-looking approach and photography style symbolising SATS’ proactive progress and global expansion. Applied across investor relations touch points, this integrated investment brand experience came to life.
