A New Brand Icon for Vietnam's Commercial Landscape
With a bold vision to redefine premium business space in Ho Chi Minh City, Huong Viet Holding set out to develop the first Grade A office building in Thu Thiem—the city’s emerging central business district.
Huong Viet Holding sought to create more than just a premier office address—a bold commercial landmark that would embody Vietnam’s rising global stature, set new benchmarks for excellence, and anchor the identity of Ho Chi Minh City’s future CBD.
Establishing a Brand Synonymous with Excellence
SR positioned the brand around the idea of “The Mark of Excellence”—a name and narrative that signal credibility, quality, and aspiration. The Hallmark, the name stands as a Grade A business address designed to attract Class A tenants and elevate the commercial stature of Thu Thiem. The brand reflects not just superior space, but the promise of long-term value at the centre of Vietnam’s economic future.
Crafting a Distinctive Identity with Gravitas
Inspired by the building’s stature and name, the brand’s monogram features two golden blocks forming the letter ‘H’—a nod to both “Hallmark” and Ho Chi Minh City. This symbolic form communicates strength, precision, and timelessness while echoing the project’s architectural language. The brand identity system established The Hallmark as a powerful visual presence in a dynamic metropolis.
The result: The Hallmark, a new commercial icon at the gateway of Vietnam’s future economic hub.
Launched with impact and clarity, The Hallmark quickly achieved over 60% occupancy within three months and was honoured with Best Office Development at the 2023 Vietnam PropertyGuru Awards. As the gateway to Thu Thiem’s new urban core, The Hallmark now stands as a bold statement of progress—and a benchmark for Vietnam’s next generation of commercial excellence.
