Challenges & opportunities
How can the brand identity reflect a deeper and more meaningful personality?
How to communicate that the Trung Thuy brand is more than just a residential real estate developer?
Through a comprehensive workshop session with the Harvard Business Review (HBR) and our branding framework, we defined a powerful brand purpose of Trung Thuy: Bringing inspiration & innovation to life. The new Trung Thuy brand will also carry a clearer set of personality which is creative, youthful, energetic, and the spirit of always learning and transforming.
And finally, the brand tagline Crafting life worth living suggests each product or service provided by Trung Thuy is meticulously designed to not only elevate people’s life but also to uplift community standards.
Brand Identity & Expression
The symbol of nine squares is kept and enhanced further into a brand graphic design system that evokes a sense of uniqueness and premiumness of the Trung Thuy brand with each device representing a letter of the corporate name. Along with various colors from the palette, the graphic device system brings a high level of flexibility in usage.
A wide range of applications is developed to deliver a strong visual language incorporated into a comprehensive brand guidelines document to ensure the brand stays consistent across all the touchpoints.
Tasked with capturing the character of the Trung Thuy corporate brand, the Sedgwick Richardson team unlocked the heritage and spirit of the Trung Thuy name and repositioned our brand for the next chapter of growth.