Services
Brand strategy
Investment branding
Sectors
Property & real estate
Location
Singapore
Services
Brand strategy ,
Investment branding
Sectors
Property & real estate
Location
Singapore

Crafting an understated and sophisticated investment brand identity

Operating a diverse business portfolio that includes property investment and development, lifestyle, retail and building e-commerce, the Wing Tai brand is known for refining design through its attention to detail and high-quality products and services.

Sedgwick Richardson has partnered with Wing Tai for a consecutive six-year period, working together to reflect Wing Tai’s premium positioning and sense of prestige within its investment brand communications.

During this time, we created a distinctive investment brand identity for Wing Tai, one that showcases its flagship residential developments through an understated and sophisticated editorial design strategy that reinforces the brand’s timeless quality and sense of prestige. We also developed a consistent investment brand narrative and tone of voice which has now endured for more than half a decade.

The Wing Tai portfolio has started to diversify throughout Asia and across asset classes, this shift has been clearly signalled to the investment community through editorial content strategy and messaging.

In the most recent annual report, the theme ‘Curating Our Portfolio’ alludes to the growth opportunities facing the business through the diversification of its portfolio and its international expansion. The concept on the cover adopts a digital watercolour design style and an abstract representation of one of the business’ upcoming development, suggesting Wing Tai as an artist, creator of masterpieces. The overall editorial design style was kept to Wing Tai’s signature understated look, one that plays on white spaces and stylish yet corporate text layout.

Along the way we helped the Wing Tai team track best practice performance reporting in the real estate and property sector through peer reviews and by establishing local and international evaluation criteria.

Apart from providing clear financial information, our annual report design has a frame of reference to share our corporate personality and enhance our image; it serves to reinforce our business message and provide insights into our organisation’s values, corporate culture and governing philosophy. Sedgwick Richardson’s team has been professional and on-task at every stage of the project; we are happy to be working with them again this year.

Lee Hwee Hong
Head Corporate Communications | Wing Tai Holdings
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