Services
Brand strategy
Investment branding
Sectors
Property & real estate
Location
Singapore
Services
Brand strategy ,
Investment branding
Sectors
Property & real estate
Location
Singapore

Crafting an understated and sophisticated investment brand identity

Operating a diverse business portfolio that includes property, hospitality and retail, the Wing Tai brand is known for refined design, attention to detail and delivering high quality products and services.

To reflect this premium positioning and confer a sense of prestige on its investment brand, Sedgwick Richardson has partnered with Wing Tai for a consecutive five-year period.

During this time a distinctive investment brand identity has been crafted for Wing Tai, one that showcases its flagship residential developments. An understated and sophisticated editorial design strategy serves to reinforce the brand’s timeless quality and sense of prestige. A consistent investment brand narrative and tone of voice has now endured for half a decade.

Along the way we have helped the Wing Tai team track best practice performance reporting in the real estate and property sector through peer reviews and by establishing local and international evaluation criteria.

And as the Wing Tai portfolio has started to diversify throughout Asia and across asset classes, this shift has been clearly signalled to the investment community through editorial content strategy and messaging.

Apart from providing clear financial information, our annual report design has a frame of reference to share our corporate personality and enhance our image; it serves to reinforce our business message and provide insights into our organisation’s values, corporate culture and governing philosophy. Sedgwick Richardson’s team has been professional and on-task at every stage of the project; we are happy to be working with them again this year.

Lee Hwee Hong
Head Corporate Communications | Wing Tai Holdings
Close
How can we help?