Adrian Li
Strategy Director
New to the SR Hong Kong team, Adrian has led branding strategies in Asia, Europe and the Middle East. He believes in building powerful and engaging brands that become a force for positive change in the world.
He was most recently Executive Strategy Director at WPP where he spent 10 years working with the likes of Bank of America, HSBC, Cathay Pacific, Swire Hotels, MGM China, Rosewood Hotels, City of Dreams, and the Hong Kong Jockey Club. Overseeing the strategic outputs of the Greater China team, including the rigour, relevance and effectiveness of thinking, his work has been at the heart of award-winning brands and campaigns.
With a passion for art and creativity, he co-founded The Spectacle Group, a contemporary art gallery bringing international artists to Asia since 2013. His attention is currently centred on the promising NFT and Web3 space.
Adrian has an MSc in Economic History from the London School of Economics and a BSc in Economics from the School of Oriental and African Studies.
