Managing Director, Greater China
A seasoned strategist with over 25 years of experience in international brand development from Silicon Valley to London and Greater China. Andrew has worked across various sectors, focusing on Property and Hospitality, Media, Financial Services and other B2B services.
With an MBA from HKUST, Andrew has been working in Hong Kong since 2005, helping CEOs and their teams create, position, launch, and activate brands across the region.
Andrew also has a passion for technology and experience in helping companies understand how it transforms their businesses, including their relationships with customers and employees.
Andrew currently focuses on working with businesses to transform their approach to brand building, developing methodologies that draw on sustainability principles to enhance relevance, differentiation and brand value well into the future.