SR joins Operation Smile Vietnam in their 2024 lucky packet fundraising campaign

Operation Smile is a non-profit medical service organisation from the USA with four decades of experience as one of the world’s largest surgical volunteer-based organisations. In addition to delivering 45-minute cleft lip surgeries for children, Operation Smile is committed to providing patients with post-surgery health & well-being solutions and other essential cleft treatments.

This year we are honoured to continue our collaboration with Operation Smile Vietnam on their yearly lucky packet campaign to help raise funds for their admirable cause.

SR crafted two concepts inspired by the feelings of love and happiness. The first concept introduces 3 symbols representing smile, love and blossoms incorporating handwritten wishes to emphasise the idea of spreading personal and authentic love. 

The second concept was inspired by traditional Vietnamese houses and homes. It featured typical patterns of windows to signal a positive message about hope, open opportunities and optimism.

SR and Operation Smile Vietnam hope that with these envelopes, we are sharing love and happiness to others as well as bringing “smiles” to many more children.