A Good Place A Good Place
  • Brand Building
  • Sustainability

Frasers Property

A Good Place

Location
Bangkok
Sector
Real Estate

Our purpose-driven branding solution for Frasers Property began with an overhaul of the corporate brand identity system and led to an integrated multi-market campaign.

With its foundations in a robust sustainability strategy, Frasers Property’s brand purpose of “Inspiring experiences, creating places for good” was ready to be brought to life across multiple brand touch-points in markets including Singapore, Thailand, Australia, and the United Kingdom.

Purpose-driven branding campaign

A 360 campaign including digital, paid social, frasersproperty.com and Frasers Property social channels and a digital content partnership with Bloomberg was commissioned. Based on the idea of a ripple effect, the storyline for the Frasers Property purpose video takes us through the shared experience of children coming together to create a magical playhouse from recycled materials as a metaphor for decarbonisation.

Shot on location in Thailand, Singapore and Australia and conceptualised and art directed by the Sedgwick Richardson team, the multi-market English language campaign was then adapted for the Thailand market.

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A refreshment of the Frasers Property corporate brand identity system, applications and brand guidelines involved a flexible framework for communicating different types of content.

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