Creating a Digital Brand Experience to Enhance Visual Appeal and Boost Sales
Lamex is a trusted partner in creating workspace environments that are stimulating, productive, and satisfying. As part of HNI, the second largest furniture manufacturer in the world, Lamex has the resources and capabilities to deliver excellence across three main categories—meeting, connecting, and focus area workspaces.
Expressing Design Excellence Through Digital Brand Experience
With the existing website increasingly outdated, and a need to better understand target audience expectations, Sedgwick Richardson was asked to deliver a new website to reflect the excellence of Lamex’s products and services.
Creating Designed Workspaces For All
Their new website was designed to better reflect the excellence of their products and services, increase effectiveness of the site, create more distinctive and relevant user experiences, and elevate Lamex’s brand proposition.
Providing Sources of Inspiration for Designers in a Visually Compelling Way
The website was designed to help designers (the users) discover Lamex’s product excellence, providing sources of inspiration for designers in a visually compelling way. The interface was inspired by Lamex product design features, including rounded corners and particular angles and perspectives.
Helping Users Discover Lamex’s Product Excellence
The website also features a functional and engaging landing page, a clear and logical filtering system, sources of inspiration, a clear presentation of content types, a digital design system with UI toolkit, and metrics that indicate the website is more efficient and user-friendly.
Success Metrics
Since launching the website the average bounce rate of the site has decreased by 20%, indicating that the new navigation system is more efficient and user-friendly.
