Modernising Chinese Medicine with a Robust Digital Identity
PuraPharm is a Hong Kong-based Chinese medicine company committed to enhancing humanity’s quest for longer, healthier, and happier lives. Founded in 1998, PuraPharm specializes in the research, development, production, marketing, and sale of high-quality Chinese medicinal herbs through its renowned brands, including Nong’s, Oncozac, and PuraGold.
Dedicated to Humanity’s Quest for Longer, Healthier, Happier Lives
With a mission to modernise traditional Chinese medicine, PuraPharm aimed to update its brand identity to reflect its revolutionary and scientific approach. The challenge was to create a cohesive brand that communicated its unique offerings and revitalised its outdated eCommerce site. Additionally, the brand needed to be future-proofed to accommodate potential new brands and product lines.
Transforming Research into Insight, and Insight into Strategy
In-depth interviews with senior management helped them hone their vision. From this, the Sedgwick Richardson team built their brand architecture to represent their position as a leading Chinese medicinal company.
Building a Brand Reflective of an Industry-Leading Approach
Sedgwick Richardson also developed their tagline: “Chinese medicine modernised”, separating the brand’s products into various categories.
Results and Deliverables
PuraPharm’s brand identity was successfully refined, transforming it into a name that is vibrant, young, and energetic, yet couched in tradition. Sedgwick Richardson also delivered a fully-responsive, clean, and easy-to-navigate website within eight weeks.
