The Apex Developer
  • Brand Building
  • Design
  • Strategy

GAYA Strategic Enterprise Corporation

The Apex Developer

Location
Singapore
Sector
Conglomerates
Real Estate

Building urban landscapes that advance thriving, diverse communities

One of South Korea’s largest conglomerates, the GS Group (comprising GSE&C) has over USD 60 billion in assets and employs 36,000 people across 32 countries. With a brand purpose of growing sustainably and making life better for their customers and the planet. The GSE&C brand ranks within Korea’s top 60 most valuable brands.

GAYA Strategic Enterprise Corporation is a visionary global real estate arm of GS E&C, a leading construction and engineering conglomerate in South Korea with a global presence. Leveraging the group’s strengths and legacy, GAYA has been established to set the new bar for urban landscape developments across the Asian region and beyond.

SR team was tasked to create a compelling brand proposition and a distinctive brand identity system that captures GAYA’s strategic vision and gravitas.

THE IDEA

The logo was crafted with the letter “A” that has been designed as the Apex symbol, embodying the brand’s commitment to building strong partnerships and driving progress.

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BRAND STRATEGY

The strategy captures GAYA’s aspiration to create superior urban developments that empowered by innovation in sustainability and technology as Advanced Urban Developers.

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VISUAL EXPRESSION

With a cleverly and distinctively crafted logo and a strong set of brand elements. GAYA is ready to bring its purpose to life.

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DIGITAL PRESENCE
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